In this episode of the Inside BS Show, Nicki G. and Dave Lorenzo discuss tips for attracting more referrals for your business. They emphasize the importance of asking for referrals and making it known that you are open to receiving them.

They also suggest giving referrals and making key introductions to others as a way to build relationships and establish yourself as a giver.

They recommend being specific when asking for referrals, including the name of the person, their position, the company they work for, the industry they are in, and the reason why you want to be introduced to them.

Additionally, they suggest making referrals a requirement and incorporating them into your engagement agreement with clients.

Lastly, they mention that if someone is unable to provide a referral, you can ask for a letter of recommendation instead, which can also be used as a reference for future work.

Referrals should be a part of your small business marketing plan. This show helps you make that happen.